Apple Inc. Announces The New iPad Air 2 And iPad Mini 3

A member of the media displays an Apple Inc. iPad Mini 3, left, and iPad Air 2 for a photograph after a product announcement in Cupertino, California, U.S., on Thursday, Oct. 16, 2014. Apple Inc. unveiled a new iPad, in the second wave of Tim Cook’s biggest product push as chief executive officer and just ahead of the holiday shopping season. Photographer: Noah Berger/Bloomberg via Getty Images